All workSneakerzone
Conversion optimisationA/B testing

The same store. Almost four times the conversion rate.

The Sneakerzone neon sign in the shop window

DKK 5.6 million in extra revenue in twelve months.

Increase in conversion ratePast 12 months
+277%
DKK in extra revenuePast 12 months
+5.6M

Sneakerzone has sold authentic sneakers, streetwear and collectibles since 2020: Jordan, Yeezy, New Balance and UGG alongside Supreme, Stüssy, Palace and Pop Mart’s Labubu, with next-day delivery, a 100-day free exchange and a price guarantee. The brand already had the range and the trust. The upside was in how the store turns visits into orders.

Tested, not guessed.

We run Sneakerzone’s conversion work as an ongoing testing programme on Shopify Plus. Every change to the store goes live as an A/B test against the current version, and only the changes that win on revenue stay.

A catalogue that never sits still.

Drops sell out, prices move and new collectibles land every week. So every improvement has to work across thousands of products at once, on mobile as well as desktop, without slowing the team down.

Search, fixed underneath.

Alongside the testing, we took on the technical SEO beneath the store: redirects, language versions and structured data, so search engines read the catalogue as clearly as shoppers do.

Ready for your
next chapter?

Let’s talk about your Shopify store.

Request a Shopify Growth Audit
Request a growth analysis