Shopify redesignConversion optimisation
+88%Conversion rate
A Danish home-tech brand, rebuilt so the product sells itself.
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Built for a launch most brands never get.
43% more visitors buying.
- Increase in conversion rateMeasured over 6+ months
- +43%
- Increase in average order valueMeasured over 6+ months
- +36%
Nafas is the fragrance house of Noor Stars, the Arab world’s biggest female YouTuber, with around 60 million followers across her channels. Three Extrait de Parfum scents — Oud, Vanilla and Jasmin — made in the UAE. She wanted a top-tier team and a store that could sell in more than five markets from day one. The audience was already there. The store had to turn attention into orders.
Inside the store.
Shopify build · 5+ markets · Growth
Visit Nafas
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Built for the spike, not the average day.
When a creator this size posts, traffic doesn’t build. It arrives, all at once. We built Nafas on Shopify from scratch around that moment: a fast, lean storefront, product pages that load before the curiosity fades, and a checkout that stays short on a small screen.
One store, ready for five markets.
Nafas was set up to sell across the Gulf and beyond from the first order: shipping configured per region, free GCC shipping above a clear threshold, and a structure where adding a market is a setting, not a rebuild.
The second bottle pays for the shipping.
Each scent costs 380 to 395 AED, and free GCC shipping starts at 500. So the store makes the second bottle the obvious choice, with the scent’s story, its notes and the 25% concentration right beside the add-to-cart button. Order value followed: up 36%.
Next case.
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