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Roamer

Smart travel gear designed to make every journey lighter, easier, and more organized.
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The client
The challenges
Our approach
Results
Testimonials

The Client

Danish travel brand optimizing checkout performance.

Roamer is a Danish travel gear brand founded by Mathias and Jonathan, built around a simple idea: travel should be easier, lighter, and more organized. The brand had strong traffic and a product customers loved. People were adding items to their cart and even reaching checkout — but many dropped off right before completing their purchase. With growth slowing and no clear explanation for the drop-offs, Roamer needed a deeper understanding of what was happening in the checkout journey and how to turn more visitors into customers.

the challenges

the challenges

Strong demand & high traffic. But customers dropped off in the checkout flow.

Roamer had a strong product and consistent traffic coming to the store. Customers were adding items to their cart and moving into the checkout flow — but many never completed their purchase. This created a frustrating situation: on the surface everything looked healthy, but sales didn’t reflect the level of interest. Without clear visibility into where customers were dropping off, every attempt to improve performance felt like guesswork. To unlock growth, Roamer needed to understand exactly where friction existed in the buying journey and how to remove it.

Our Approach

Analyze the journey. Find the friction. Fix the bottlenecks. Unlock conversions.

We analyzed the full customer journey to understand where and why customers were dropping off before completing their purchase. Using behavioral data and funnel analysis, we mapped the path from product page to cart to checkout and identified the biggest friction points in the buying process. Instead of making random changes, improvements were prioritized based on real user behavior. Key areas in the checkout flow were optimized to remove unnecessary friction and guide customers more smoothly toward completing their purchase. By turning guesswork into clear insights, Roamer gained both stronger conversions and a deeper understanding of how customers actually move through their store.
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Design Showcase

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the results

Turning checkout friction into measurable growth.

By analyzing the full customer journey and identifying where buyers dropped off, we were able to remove the biggest friction points in Roamer’s checkout flow. Instead of guessing what might work, improvements were based on real behavioral data. The result was a smoother path from product page to completed purchase. Beyond the immediate revenue impact, the Roamer team gained something equally valuable: clear visibility into how customers move through their store and where future optimizations should focus.
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Conversion Rate

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Average Order Value

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Checkout Drop-off Rate

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Testimonials

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Re-design & optimizations
"Obtino gave our brand a new identity that truly resonates with our audience. The rebrand not only elevated our presence but also helped us secure investor confidence and funding! The entire process was smooth, well-structured, and collaborative from start to finish."
Mathias Moslund
Mathias MoslundCEO of Collectors Cage
Re-design & optimizations
"We shifted from WooCommerce to Shopify in several contries. The output, the proces, and the new stores are outperforming our old WooCommerce webshop, and so easy to run on daily basis. We are 100% satisfied and it was a smooth and fast proces inclusive a redesign."
Ricky Elstrup
Ricky ElstrupCEO of Copenhagenhealth
Programming & Design
"Good service and creative technical design! Have had some projects on our website with technical design and programming challenges Suleyman & Co. has solved in a good and pragmatic way. Is always available and proper in his communication and meets deadlines and budget!"
Jacob Trampe Broch
Jacob Trampe BrochManager of SIXT Mini Lease
Re-design & optimizations
"Fahad has been a key part of the rebuild of our webshop, and the result has exceeded all expectations. His work has created great value for us – both our sales and conversion rate have increased significantly. In addition, the average order value has also risen, clearly showing the impact of his efforts."
Malte Kjær
Malte KjærCEO of Nordic Gear
Re-design
“Fahad played a crucial role in the rebuild of our webshop, and the outcome went far beyond what we had imagined. His contribution has delivered real value – our sales and conversion rates have climbed noticeably, and the average order value has also grown, proving the clear impact of his work.”
Osvald Skott
Osvald SkottCEO of Gelblast