Created by physicians Stine and André Ankerstjerne, the brand delivers a simple five-product routine built for Scandinavian conditions and sensitive skin. Years of research and clinical testing underpin the formulas. As demand grew, the Shopify store needed to reflect the science, reduce friction, and convert more browsers into buyers.
Despite a loyal base and clear product efficacy, the storefront underplayed the brand’s medical credibility and made comparison difficult. PDPs buried key benefits and clinical proof, the routine logic wasn’t obvious, and mobile speed dragged-hurting trust and add-to-cart. Education was scattered across pages, SEO structure was thin for high-intent queries, and tracking didn’t reveal where shoppers dropped off. Result: too many information seekers, not enough confident purchasers, and inefficient spend on paid traffic.
We redesigned the Shopify experience around a doctor-backed narrative: concise benefit ladders, routine builders, and before/after plus ingredient proof surfaced above the fold. PDPs were modularized (indications, results, usage), with clear cross-sell logic to lift routine completion. Performance work (image pipelines, script trimming, CWV) made mobile feel instant. We added structured data, SEO’d learning hubs (anti-age, sensitive skin), and rebuilt analytics to track intent states from discovery to reorder. Creative and paid acquisition were aligned to the new message-match, driving stronger post-click conversion.
The new experience turns medical credibility into clear buyer confidence. Shoppers now understand who each product is for, how to use the routine, and what results to expect-without scrolling endlessly. Faster pages and tighter PDPs lifted add-to-cart and reduced bounce, while education hubs capture high-intent search and warm new prospects. With clean measurement across first purchase and replenishment cycles, the team scales efficiently while protecting contribution margin.
