Shopify redesignConversion optimisation
+132%Conversion rate
A UK sofa brand rebuilt around clarity.
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A product nobody had seen before. A store that shows it working.
An 88% increase in conversion.
- Increase in conversion rateWithin 3 months
- +88%
- Increase in average order valueWithin 3 months
- +24%
Scanovus is a Danish company that takes the chores you keep putting off out of your week. Its automatic ironing machine presses a shirt in 8 to 12 minutes while you do something else, and the range now covers a cordless vacuum, a steam cleaner and a steamer. More than 25,000 customers use them. The product had the customers. The store had to do the selling.
A closer look at the store.
Shopify redesign · Growth
Visit Scanovus
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Show it working before you explain it.
An automatic ironing machine is a product most visitors have never seen. So the store leads with it in use: the machine at work in a real living room, a shirt pressed in 8 to 12 minutes, and the three questions buyers ask first — how fast, which sizes, which garments — answered right beside the add-to-cart button.
Trust, before the price.
A new category asks for a leap of faith, so the proof sits where the doubt is: a 4.7 Trustpilot score and more than 600 reviews above the product name, a 30-day satisfaction guarantee, and delivery in 1 to 3 days in the top bar of every page.
Real customers, not staged claims.
Short customer videos show the machine in ordinary homes, and a side-by-side comparison with a traditional iron makes the case in five lines: time back, ready in 8 to 12 minutes, no effort, no creases, safe to use.
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