All workMK Tæpper
Shopify buildConversion optimisation

A family rug business, built to sell online.

Light grey sculpted rug in a living room

+29% conversion rate for a family rug business.

Increase in conversion rate
+29%
Rugs, runners, mats and floors on Shopify
1,500+

MK Tæpper is a family business run by a father and daughter, founded in 2021 on more than 20 years in the rug and flooring trade through Babas Gulvcenter in Slagelse. The store sells rugs, runners, mats and vinyl floors, with free shipping on rugs and a showroom in Slagelse, rated 4.5 on Trustpilot.

A big range, easy to filter.

We designed and built the store on Shopify so a large catalogue stays easy to shop: browse by type, room, colour and size, with campaigns and bestsellers one click from the start.

Denmark first, Sweden too.

The store runs in Danish and Swedish from one Shopify setup, so the range, prices and campaigns reach Swedish customers without a second webshop to run.

Improved after launch.

After launch we keep working on conversion: we look at where shoppers drop off, test changes against the current store and keep only what moves orders.

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