Shopify redesignGrowthPOS
+114%Conversion rate
A new chapter for pre-loved luxury.
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Built for the platform. Made for Europe.
Scaled into 5+ European countries from one store.
- Countries across EuropeOne official store
- 5+
- Shipping regions, served from one Shopify store
- EU + UK
LUXIAOJUN makes weightlifting shoes, apparel and accessories for serious strength athletes. luxiaojun.eu is the brand’s official store for Europe, with local shipping to the EU and the UK, from Heritage Lifters in genuine suede to knee sleeves, belts and straps.
Inside the store.
Shopify design · Shopify development · International expansion
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A performance brand, presented like one.
We designed and built the European store on Shopify: dark, bold and product-first, with the shoes front and centre and collections organised the way lifters shop, shoes, accessories, apparel and equipment.
Launches that sell before they land.
New releases like the Heritage Lifter go live with their own product story and pre-orders, so demand is captured before stock arrives in Europe.
Improved after launch.
After launch we keep working on conversion: we look at where shoppers drop off, test changes against the current store and keep only what moves orders.
Next case.
Explore all work