WooCommerce to ShopifyConversion optimisation
+56%Conversion rate
Moved from WooCommerce to Shopify and rebuilt for considered buys, now converting 56% better.
Explore the case
A cap specialist’s whole range, made easy to shop.
+22% conversion rate in just over three months.
- Increase in conversion rateOver 3+ months
- +22%
- Products on Shopify
- 3,000+
Headz Up is a Danish cap specialist founded by Mads Kragh: New Era fitteds, baseball caps, snapbacks, truckers and beanies, plus Chapter Two, its curated universe of clothing and lifestyle products. Next to the webshop sits a physical cap store on Vesterbrogade in Copenhagen, with click & collect and 365-day exchanges.
Inside the store.
Shopify design · Shopify development · Conversion optimisation
Visit Headz Up
1 / 5
Built for how cap buyers shop.
We designed and built the store on Shopify around how cap buyers actually choose: model and fit first, 59FIFTY, 9FORTY, 39THIRTY or 9TWENTY, then team, colour and size. Filters, size guidance and model comparisons sit right where the decision is made.
Two universes, one store.
Headz Up and Chapter Two live in the same Shopify store, each with its own look and navigation, so a cap and a jacket can go in the same order.
Improved after launch.
After launch we keep working on conversion: we look at where shoppers drop off, test changes against the current store and keep only what moves orders.
Next case.
Explore all work