Shopify buildConversion optimisation
+43%Conversion rate
Noor Stars’ fragrance house, built on Shopify from scratch to sell across 5+ markets.
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Six decades of oud. A store that finally keeps up.
77% more visitors buying.
- Increase in conversion rateMeasured over 6+ months
- +77%
- Increase in average order valueMeasured over 6+ months
- +26%
Abdul Rashid has made oud and oriental perfume since 1959 — more than six decades of craft, learned from his father and carried from India to the Gulf. Today the house has stores in Saudi Arabia, the UAE, Qatar, Oman and India, and a range that runs from Dahn Al Oud oils to gift boxes. The heritage was never the problem. The WooCommerce store behind it was.
Inside the store.
Shopify migration · 3+ markets · Growth
Visit Abdul Rashid
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A new platform under an old house.
We moved Abdul Rashid from WooCommerce to Shopify: 86 products and their variants, rebuilt on a faster platform the team can run themselves, without a developer for every change.
Two languages, one store.
Much of the audience reads Arabic first, so the store runs fully in English and Arabic, with the layout mirrored for right-to-left reading rather than simply translated. One catalogue serves every market.
Heritage you can see before you buy.
Oud is bought on trust. The store leads with what goes into each scent — Dahn Al Oud, oud wood, amber, musk — and with the house’s six decades, and gift boxes sit one click away for everyone buying for someone else. Order value followed: up 26%.
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