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Shopify

Paper Straight

Paper Straight is a modern shoe label from Amsterdam.
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The client
The challenges
Our approach
Results
Testimonials

The Client

Amsterdam footwear label scaling premium e-commerce.

Paper Straight is a modern footwear label from Amsterdam, shaped by today’s cultural movements — from hip-hop and street photography to clean workwear design. The brand was gaining traction, but their Shopify store wasn’t converting like a premium label should. Behind the scenes, unreliable tracking made it difficult to understand what was actually driving sales. They needed a stronger e-commerce foundation to support their growth.

the challenges

the challenges

Strong brand & growing demand. But a store that didn’t convert.

Paper Straight had built a strong visual identity and was gaining traction with customers. The brand looked premium, but the Shopify store wasn’t converting at the level a modern footwear label should. The bigger issue was behind the scenes. Tracking across marketing channels was unreliable, making it difficult to understand what was actually driving sales. Decisions were based on incomplete data, and scaling marketing confidently wasn’t possible. The store needed more than design tweaks — it needed a stronger conversion foundation and reliable tracking.

Our Approach

Rebuild for conversion. Fix the tracking. Remove friction. Scale with data.

We rebuilt the Shopify storefront with a clear focus: increase conversions and remove friction across the buying journey. Key pages were redesigned to match the brand’s premium positioning while guiding customers more clearly from product discovery to checkout. Navigation, product pages, cart, and checkout flow were all optimized to reduce drop-offs and improve purchase intent. At the same time, we rebuilt the tracking infrastructure. Reliable first-party data across marketing channels gave the team clear visibility into what was actually driving sales. With a stronger conversion foundation and accurate tracking, Paper Straight could finally scale marketing based on real performance — not guesswork.
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Design Showcase

Explore the design.

the results

Turning a good brand into a high-converting store.

The redesigned Shopify store gave Paper Straight the conversion foundation the brand was missing. By removing friction across key buying journeys and aligning the storefront with the brand’s premium positioning, customers moved more naturally from discovery to checkout. At the same time, reliable tracking across marketing channels gave the team accurate data for the first time. With stronger conversion mechanics and clean data, Paper Straight could finally scale with confidence — turning traffic into consistent revenue growth.
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Testimonials

See all reviews
Re-design & optimizations
"Obtino gave our brand a new identity that truly resonates with our audience. The rebrand not only elevated our presence but also helped us secure investor confidence and funding! The entire process was smooth, well-structured, and collaborative from start to finish."
Mathias Moslund
Mathias MoslundCEO of Collectors Cage
Re-design & optimizations
"We shifted from WooCommerce to Shopify in several contries. The output, the proces, and the new stores are outperforming our old WooCommerce webshop, and so easy to run on daily basis. We are 100% satisfied and it was a smooth and fast proces inclusive a redesign."
Ricky Elstrup
Ricky ElstrupCEO of Copenhagenhealth
Programming & Design
"Good service and creative technical design! Have had some projects on our website with technical design and programming challenges Suleyman & Co. has solved in a good and pragmatic way. Is always available and proper in his communication and meets deadlines and budget!"
Jacob Trampe Broch
Jacob Trampe BrochManager of SIXT Mini Lease
Re-design & optimizations
"Fahad has been a key part of the rebuild of our webshop, and the result has exceeded all expectations. His work has created great value for us – both our sales and conversion rate have increased significantly. In addition, the average order value has also risen, clearly showing the impact of his efforts."
Malte Kjær
Malte KjærCEO of Nordic Gear
Re-design
“Fahad played a crucial role in the rebuild of our webshop, and the outcome went far beyond what we had imagined. His contribution has delivered real value – our sales and conversion rates have climbed noticeably, and the average order value has also grown, proving the clear impact of his work.”
Osvald Skott
Osvald SkottCEO of Gelblast