What is a pixel?
A pixel is a small piece of code that tracks user activity on your online store. It can track things like page views, cart add-ons, purchases, and more. By collecting this data, you can gain in-depth insight into how your customers interact with your online store and use this knowledge to optimize your marketing and improve your conversion rate.
Why is a pixel important?
Having a pixel installed on your Shopify webshop allows you to target your marketing more accurately and targeted. You can create custom audiences based on user behavior and create remarketing campaigns aimed at people who have shown interest in your products or services.
To install a pixel on your Shopify online store:
Create an account with the advertising platform:
- Start by creating an account with the advertising platform you want to use the pixel with, such as Facebook Business Manager or Google Ads.
Generate pixel code:
- Once you’ve created your account, you’ll need to generate the pixel code. This is typically done in the pixel management tab or by following step-by-step instructions from the advertising platform.
Copy the pixel code:
- Copy the pixel code from the advertising platform.
Paste the Pixel Code into your Shopify Online Store:
- Log in to your Shopify admin and go to “Online Store” > “Themes” > “Actions” > “Edit Code”. Then find the file “theme.liquid” or “theme.liquid.liquid” and paste the pixel code just before the </head> tag.
Save the changes:
- Save your changes and check that the pixel is working properly by testing it with the advertising platform’s diagnostic tools.
By following these steps, you can easily install a pixel on your Shopify webshop and start collecting valuable data about your customers’ behavior.
Final Thoughts:
Having a pixel installed on your Shopify webshop is crucial to targeting your marketing and optimizing your conversion rate. If you need help installing a pixel or want to learn more about how you can use it to optimize your
