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Facebook Pixel: A Guide to Installation on WordPress

As a dedicated WordPress and WooCommerce specialist at Obtino, we understand the importance of maximizing your online marketing efforts. An important part of this task is using tools like the Facebook Pixel to track and optimize your advertising efforts. In this post, we will explore what a Facebook Pixel is and how to install it on your WordPress webshop or website.

What is a Facebook Pixel?

A Facebook Pixel is a small piece of code that you install on your website. It allows you to track and measure user behavior on your website and use this data to target your ads more effectively on Facebook. With Facebook Pixel, you can:

  • Track conversions, such as purchases, signups, and downloads.
  • Optimize your ads for conversions.
  • Build audiences based on visitor behavior on your website.
  • Measure the impact of your ads across devices.

It’s a powerful tool to improve your online marketing and increase your ROI.

How to install a Facebook Pixel in WordPress

Installing a Facebook Pixel on your WordPress webshop or website is a relatively simple process. Here are the steps to follow:

1. Create a Facebook Pixel

Go to  Facebook Ads Manager and create a Facebook Pixel. You will be assigned a Pixel code.

2. Install & Plugin

To make installation easier, we recommend using a WordPress plugin like “PixelYourSite” or “Insert Headers and Footers”. Install and activate the appropriate plugin on your WordPress webshop.

3. Paste the pixel code

Go to the plugin settings and paste your Facebook Pixel code into the dedicated field. Save the changes.

4. Controller installations

To ensure that your Facebook Pixel works properly, you can use Facebook’s own “Pixel Helper” browser extension. It will confirm that the Pixel is active and tracking correctly.

5. Customize events (Optional)

You can customize the Pixel to track specific events like purchases, registrations, and more. This can be done by adding extra code on the relevant pages or using an advanced plugin like “PixelYourSite Pro.”

Get the most out of your Facebook Pixel

Once your Facebook Pixel is installed, you can start using its full potential. Use the data collected to refine your Facebook ads, target your audiences and increase your conversion rate. Facebook Pixel is an invaluable tool for improving your online advertising strategy and achieving better results.

Obtino is here to help you get the most out of your WordPress webshop or website. Contact us today for professional advice on Facebook Pixel, online marketing and anything that can help you achieve your goals.

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