All workRF Sport
RF Sport
Shopify redesignA/B testing

A new Shopify store. A sharper focus on conversion.

RF Sport football equipment on the pitch

A 112% increase in conversion.

Increase in conversion rateWithin 3 months
+112%

Within three months, RF Sport’s conversion rate increased by 112%. The project combined the new store with A/B testing to support the brand’s ambition to turn more of its existing traffic into orders.

Meet RF Sport

RF Sport

Built around the game.

RF Sport is a Danish football equipment brand selling shin guards, grip socks and sleeves. The ambition was to build a new online store that would turn more visitors into customers.

More than a new look.

RF Sport came to Obtino with three commercial goals: increase conversion, grow sales and improve average order value. A complete website rebuild was the opportunity to bring those goals into the shopping experience.

A new store, informed by testing.

We designed and built a new Shopify store, with conversion at the centre of the project. A/B split testing was part of the work, helping us compare alternatives as we improved the store.

Ready for your
next chapter?

Let’s talk about your Shopify store.

Request a Shopify Growth Audit
Request a growth analysis