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Within three months, RF Sport’s conversion rate increased by 112%. The project combined the new store with A/B testing to support the brand’s ambition to turn more of its existing traffic into orders.

RF Sport is a Danish football equipment brand selling shin guards, grip socks and sleeves. The ambition was to build a new online store that would turn more visitors into customers.
RF Sport came to Obtino with three commercial goals: increase conversion, grow sales and improve average order value. A complete website rebuild was the opportunity to bring those goals into the shopping experience.
We designed and built a new Shopify store, with conversion at the centre of the project. A/B split testing was part of the work, helping us compare alternatives as we improved the store.