HW Homeware - Unique re-branding


HW Homeware is a leading online store that offers a wide range of products for the home, designed to make everyday life easier and more stylish. With a vision to provide quality products and improve the customer experience, HW Homeware underwent an extensive rebranding process in partnership with Obtino. This rebranding has not only strengthened their brand identity but also improved their market position and attracted a wider customer base.

Strengthening brand identity:

One of the primary objectives of the rebranding process was to strengthen HW Homeware’s brand identity and differentiate it from the competition. We worked closely with HW Homeware to define their unique values and create a visual expression that reflects those values. The result was the development of a new logo, color scheme, and visual elements that created a cohesive and recognizable brand identity.
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Optimizing the webshop experience:

At the same time as the rebranding process, we focused on optimizing HW Homeware’s online store experience to ensure it was intuitive, engaging, and easy to navigate. We redesigned the website’s layout and user interface to create a more pleasant and efficient shopping experience for customers. This included improvements in product presentation, filtering options, and the check-out process, resulting in a significant increase in conversion rates and an increase in the average order value.

Strengthening online presentation:

We also helped HW Homeware strengthen their online presentation through strategic content development and visual storytelling. This included creating inspiring blog posts, product reviews, and user-generated content to engage customers and create a sense of community around the brand. This approach has not only increased traffic to the webshop, but also improved customer loyalty and increased the publicity of HW Homeware on social media.


The rebranding process has been instrumental in HW Homeware’s success and continued growth in the market. By strengthening their brand identity, optimizing the webshop experience and strengthening their online presentation, we at Obtino have helped transform HW Homeware into one of the most sought-after destinations for home décor and practical solutions. This case demonstrates our ability to create targeted and effective digital solutions that generate tangible value for our customers and strengthen their competitiveness in the market.

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