Copenhagen Health creates collagen, protein products, supplements, and skincare with real results. Loyal customers and a growing subscription base fueled momentum, but their outdated webshop couldn’t keep up with the brand’s growth.
Despite having loyal customers, strong demand, and a growing subscription base, Copenhagen Health was struggling to scale on WooCommerce. The platform had become bloated with plugins, creating a fragile tech stack and painfully slow load times. Managing hundreds of active subscribers was a daily grind, with a backend that made even simple tasks inefficient. Site speed and poor UX were costing conversions, while the brand’s online presentation failed to reflect the quality and ambition of their products. Every growth push only added more technical debt, and despite well-performing ads, sales were leaking at checkout and product pages. Limited analytics further made it difficult to make confident, data-driven decisions, leaving competitors to win simply by being faster and more reliable.
We executed a zero-downtime migration to Shopify and rebuilt the storefront for speed and conversion. A custom member portal simplified subscription management and upgrades. We redesigned key journeys (PDP → cart → checkout), introduced bundles and subscription-first UX to lift AOV and retention, and implemented analytics with clear KPIs. Technical SEO, performance tuning, and a lean app stack removed bloat. Operations were streamlined with automated workflows, payments, and fulfilment integrations – all aligned to brand and growth goals.
