Where peak traffic will leak
The pages and steps most likely to lose Black Friday buyers — offer, product page, cart, checkout — walked through on your store with you watching.
Black Week
Your Black Friday traffic is already bought. Make sure your store keeps it.
Enter your store address. We read it now and show you the conversion gaps that will cost you most at peak traffic — and what to fix before your code freeze on 20 November.
FreeBlack Friday conversion teardown (normally €999)
Analysing
0%Your fix list is on its way. Now pick a time for the full teardown of — normally €999, free for you. We go through it properly before we speak.
Book by Friday 6 November and your fixes can be live by 20 November — a full week before Black Friday.
- Fix list yours either way
- 30 minutes
Brands already on this list
What you get before Black Friday
A teardown of your own store, built for peak traffic — normally €999, free for you. Not a generic Black Friday checklist.
What each leak costs at Q4 prices
Every drop-off sized against the traffic you are about to pay peak prices for, so the expensive leaks get fixed first.
What to fix — and what to leave alone
A short list of changes that are safe to ship before 20 November. Anything bigger goes on the January list, not the Black Friday one.
Where we focus first
The Black Week playbook we build for our own clients. Seven places, in the order they pay back.
- 01
Theme & colours
Black with one stand-out colour, used everywhere — with the sale name, the exact dates and the saving on every page.
- 02
Product pages
A Black Week block over the images with a countdown, bold old and new prices, and a low-stock note where stock really is low.
- 03
Collection pages
A banner with the countdown and the saving, and every product card showing the old price, the new price and the percentage.
- 04
Cart
A countdown to when the offer ends, right where the buying decision is made.
- 05
Homepage
A Black Week banner at the top and product cards that lead with the saving, not the product name.
- 06
VIP signup
“Get early access to Black Week deals before anyone else.” An opt-in that builds your list in the weeks before the traffic peaks.
- 07
Announcement bar & header
A stand-out top bar with a live countdown, and a dedicated Black Week page in the menu if you sell more than 200 products.
Phone first, desktop second.
On most stores we work on, 75–90% of visits and orders come from a phone. So every Black Week change is designed and tested on mobile first, then carried over to desktop.
The Black Friday timeline
Big changes in November are how stores break on the busiest night of the year. So we work backwards from 27 November.
- Now – 6 November
Teardown and fix list
We read your store, rank every gap by what it will cost at peak traffic, and agree what is worth changing this close to Black Friday.
- By 20 November
Built in a copy of your theme
Every change is built in a copy of your theme and tested on real phones — checkout, discount codes, delivery info — with a week to spare. Your team ships it, or we do.
- Black Week
Switch on, then freeze
The morning your Black Week starts, the new theme goes live in one click. Then nothing else changes while the traffic peaks.
Stores we rebuilt.
In their words.
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+58% conversion rate within 3 months.
AvlskovgaardClient film
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“Obtino gave our brand a new identity that truly resonates with our audience.”
Mathias MoslundCEO of Collectors Cage
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A Shopify redesign. +87% in total sales.
Paper StraightClient film
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A smoother path to purchase. +133% conversion rate.
RoamerClient film
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+112% conversion rate within 3 months.
RF SportClient film
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“Fahad has been a key part of the rebuild of our webshop, and the result has exceeded all expectations.”
Malte KjærCEO of Nordic Gear
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“We are 100% satisfied and it was a smooth and fast proces inclusive a redesign.”
Ricky ElstrupCEO of Copenhagenhealth
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Less friction. +127% conversion rate.
GelblastClient film
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From curiosity to checkout. A Shopify store for mystery lovers.
Detective For a DayShopify case preview
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Jewellery and watches. A considered Shopify experience.
CascaliaShopify case preview
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A clearer Shopify journey for a Danish wellness brand.
PharmadropsShopify case preview
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Product education, trust and a simpler path to purchase.
Natures N’ctarShopify case preview
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A clearer route from first visit to enrolment.
Mr. DriveHistorical WordPress project
of 13 video cases
Excellent · 4.9 out of 5 based on 193 reviews. Published on Trustpilot, not collected by us.
“I had a lot of traffic, but my conversion rate was too low. I started working with Obtino 8 months ago, and since then I’ve only seen my numbers move in one direction — up. We’ve increased conversion rate by 37% without spending any extra on ads.”Suzan Abdelaal
“Obtino played a crucial role in the rebuild of our webshop, and the outcome went far beyond what we had imagined. His contribution has delivered real value — our sales and conversion rates have climbed.”Malte Kjær
“We shifted from WooCommerce to Shopify in several countries. The output, the process, and the new stores are outperforming our old WooCommerce webshop.”Ricky Elstrup
“They analysed my website and informed me that my site wasn’t user friendly. Within a few weeks they completely redesigned it, and now I’m so impressed with the result. I can highly recommend.”Elisabeth Gierus
“I’ve been a returning customer with Obtino for a while now and they’ve always delivered great service. Professional, reliable, and easy to communicate with. Every project has gone smoothly and the results have been excellent.”Sahel Khan
“Had a great experience with Obtino, who helped me with funnel work. Everything is running smoothly now, and up to date. Thanks guys!”Jacob Slot Petersen
Is this worth 30 minutes before Black Friday?
We’d rather tell you now than on the call.
A good fit
- You’re running paid traffic on a Shopify store through Q4
- You can still ship changes before 20 November
- You want quick wins before the peak, not a rebuild
Most calls end with a short, ranked list your team can ship the same week.
Better after Black Friday
- You want a full redesign before Black Friday — that’s a January project, and we’ll say so
- Paid traffic isn’t a real channel for you yet
- You’re looking for someone to run your ads — we fix what happens after the click
If that’s you, we’ll say so on the call rather than sell you something premature.
Make the changes now. Switch them on when Black Week begins.
Q4 clicks cost more than at any other time of year. Thirty minutes tells you which leaks to close before the traffic arrives — and the fix list is yours whether or not we work together.