Optimization & re-design of Zencare Cosmetics
Introduction
Zencare Cosmetics, a leading beauty clinic specializing in permanent hair removal, partnered with Obtino to redesign their website and webshop. The goal was to create a new, user-friendly, and conversion-optimized platform that reflects Zencare’s unique position in the beauty industry. Throughout the development process, we focused on improving user experience, optimizing conversion rates, and strengthening Zencare’s visual brand identity. Our primary goals were to enhance customer experience, increase site traffic, and drive conversions.
Laser hair removal
Zencare Cosmetics was founded with a vision to provide advanced and effective hair removal treatments. Today, the clinic is recognized for its high standards and tailored solutions for a wide range of clients. The growing demand for Zencare’s services made it essential to optimize their digital platform to ensure a seamless and efficient customer experience. Through continuous collaboration, Obtino has consistently adapted and enhanced Zencare’s website to meet evolving customer needs and expectations.
Increase in conversion
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Faster load time
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Longer visit time
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Increase in earnings
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User-friendly design & easy booking:
To create a smooth user experience, we developed an intuitive booking and purchasing flow that allows customers to easily select treatments and products and book appointments online. This user-centered approach has significantly improved conversion rates and boosted customer trust in the platform. Additionally, these enhancements have driven increased traffic and made it easier for customers to find and book the services they seek.
Explore the design
Summary:
Through our collaboration with Zencare Cosmetics, Obtino delivered a solution that enhances user experience, simplifies booking and purchasing, and strengthens the clinic’s market position. By implementing ongoing optimizations, creating a user-friendly booking and purchasing process, and building a strong visual identity, we have helped Zencare achieve significant improvements in conversion rates, traffic, and customer satisfaction. This case study highlights Obtino’s commitment to delivering tailored web solutions that drive business success.
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